Blog: buying jewellery online – insider guide

When you are proposing on Valentine's Day, it's not a regular proposal. The location is usually somewhere you're very familiar with already, often somewhere fancy – or somewhere special to you both. There are other differences too – the biggest is often the element of surprise!

At Bloomsbury Manor, we think that there is a golden triangle of gifts that should make your Valentine's Day proposal go very smoothly indeed. Whether you've bought a Tiffany & Co. or Cartier Engagement ring from us – or anywhere else for that matter – we think there are two essential little extras...

1. Champagne

As you might expect, we're not in to generic; we know exactly which one is best, of course!  Rosé is just what is needed, and you cannot go wrong with Charles Heidsieck's 1999 Rosé Millésimé. Toasty, mellow, rich – just like you perhaps? Either way, it's a wonderful celebratory drink for you both to share.

2. Chocolates

Truffles no less, but not from your local supermarket! These truffles, made by distinguished chocolatier Michel Cluizel, are undoubtedly the finest we have found. Rich smooth ganache, with a dusting of cocoa powder.

3. The ring!

We can trace the origins of the now famous “Atlas” range of jewellery back to one watch. You know, the one with the Roman numerals, designed by the now Emeritus Design Director, John Loring. It first hit the display cabinets at Tiffany & Co back in 1983 and was deemed so revolutionary it was granted a patent!

Slick and modern, a distillation of the best of American design, the Atlas watch spawned an entire collection of wearable, distinctive and refined jewellery. Recently tweaked and updated by the newly appointed design director, Francesca Amfitheatrof the Atlas range is once more thrust into the spotlight where we can see that it is a true design classic.

Our current Atlas pieces, please click on each one to find out more:-

You may or may not have noticed change in the air, it’s subtle right now but in five years perhaps we’ll realise that we’ve all stopped craving handbags and we’ve started craving particular pieces of jewellery?!

The designer handbag; Gucci, Tods’, Hermes, Vuitton has been the accessory of choice every since the mid nineties when Prada made the world take notice of their modern black nylon creations. Every fashionista had a Prada bag and every regular woman wanted one. When Tom Ford took over Gucci even more bag desire was created!

Think about jewellery during that time. Cartier was still making Love rings, a style largely unchanged since its inception in the seventies. Tiffany & Co had its never changing (and always desirable engagement rings) and some well-known silver designs, which were created in the seventies and eighties. We loved jewellery but we weren’t hooked on it. We didn’t use it to mark out our identity.

Those days are over! After more than a decade concentrating on high-end jewellery all the big jewellery houses; Tiffany & Co, Cartier and Bulgari have shifted focus onto the high fashion segment of their businesses. All have created new iconic ranges, aimed at the same women who have only had eyes for handbags - until now!

Tiffany & Co. has managed to almost single-handedly shift focus from the Chanel flap to the Tiffany T. The ‘T’ collection is a game changer, pulling in desire from the desire makers: fashion editors and celebrities. Once these guys are hooked we are all hooked! With new design director Francesca Amfitheatrof at the helm they have managed to distill all of the brand’s elegance, creativity and longevity into one collection!

Then there’s Bulgari’s Diva collection, modern yet exuding the classic lines of the art deco era. Mother of pearl and Onyx provide the cool yet classic juxtapositions to the gold tones of this collection. 'Diva' is all diva but in a wearable fashionable way.

At Cartier, designers have been channelling the spirit of the classic Love and Trinity collections into the new and super slick Juste une Clou and Amulette de Cartier. In common with the Tiffany T and Diva range, Cartier’s offering is aimed at a modern woman who wants to look sleek and groomed.

Will jewellery really replace handbags? At Bloomsbury Manor we think that handbags will still be important but that more and more women will be looking to complement their wardrobe with high fashion fine jewellery in the £500 - £10,000 range. None of the premium handbag makers need worry too much though as pretty much all of them sell jewellery too!

1. Ask questions. A good seller will reply promptly and articulately. Bad English = bad jewellery!

2. Only buy from sellers with with a no quibble returns policy.

3. If you're in any doubt use a free authentication service such as ours. We can certainly tell you if we see something suspicious.

4. Pay with Paypal or a Credit Card so you're protected in case anything goes wrong.

5. Compare identical articles with another seller. Do the signatures and hallmarks match? Remember it is better to do this with more than one other seller as you could accidentally find yourself comparing your item against a fake!

There's always going to be value in buying preloved/second hand fine jewellery but some eras yield more value than others. Why? It's down commodity prices (that means gold, platinum and diamonds to you and I). 

Around the time of the millennium from around 1995 until 2003 gold and other commodities were at an all time low. That meant that jewellers could use more of it. When gold/platinum prices are high they use less. That means that items made around the low gold/platinum price era tend to be heavier and therefore better value for money than later items. In fact Tiffany & Co discontinued many of their heavier items towards the end of the noughties as they became too expensive to produce.